As I once bought a (very beautiful, and surprisingly inexpensive) desk from the Conran Shop, I occasionally get invited to their promotional evenings, and today I received one of their flyers in the post.
"As a special Conran Shop customer you are invited to the launch of our new Well Considered collection," it reads. "15% DISCOUNT will be available on purchases of all products made during the evening." Woo! They have put "15% DISCOUNT" in capitals and bold and everything. Then the flyer continues: "However, as Well Considered prices are so good, these will not be included."
So they are inviting me to the launch of a range... and incentivising me to buy anything other than that range.
Interesting strategy.
Employee gets laid off due to extreme body odor: ‘I genuinely felt bad for
him. He had only just started the job and hadn’t really had the chance to
show what he could contribute. You could tell he felt embarrassed and
ashamed’
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To pass the smell test
I felt really identified with this story because I've had to deal with this
issue multiple times in my life. I don't mean with my bo...
2 hours ago
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2 comments:
If you ever use "incentivising" again, I will be forced to burn your book.
Tsk.
I used it knowingly.
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